Who We Are
RCMG (Rubber Chicken Marketing Group) is a consortium of professionals across all disciplines of advertising, marketing, communications and public relations.
RCMG is led by Michael Baird, a highly regarded leader in the field of marketing and communications who has extensive experience taking projects from conceptualization to execution.
With more than 20 years of marketing experience, Baird excels at his ability to think on his feet and adapt to changing needs and requirements. From brand positioning to market research, when it comes to the world of marketing, Baird has done it all. His strength lies in his ability to examine a situation, assess what needs to happen and execute a plan to get the job done. He brings both a creative and analytical perspective to every project, ensuring an innovative, yet thoughtful approach that achieves the desired results.
Baird’s professional experience spans several industries, including serving as:
- Director of Marketing for TOMCAR, Ltd., a commercial off-road vehicle manufacturer
- Marketing Manager for Fathead, LLC, a specialty online retailer
- Marketing Communications Project Manager for Quicken Loans, an online mortgage originator
- Field Marketing and Sales Manager for Field Entertainment, a producer of live family entertainment
Baird understands how to develop effective marketing strategies that resonate with the target audience. Whether marketing to an off-road enthusiast or a mom looking for cost-effective family entertainment, Baird has a proven track record for developing marketing solutions that speak directly to the intended audience in a way that is meaningful and produces results. He understands that the brand is more than fancy logos and pretty pictures. It’s about creating a great experience. Baird is a leading-edge marketing professional because he doesn’t just get it done. He gets it right.
